Before I jump onto the real content, let's understand the objective of the blog:
When an ecommerce business owner would like to showcase their products on Google search space and can't create 100's of search campaings for their 1000 of products becuase it is tedious to track that no. of campaigns and optimize, they choose shopping campaigns which shows their products on Google search space. Find a screen grab of shopping ad for the search query black shoes.
The question is, how AdWords lists these ads? The answer is, the prodcuts are being fetched from the Advertiser's AdWords account which is again linked to their Merchant center account. And, in the merchant center account, a feed was uploaded which includes all the products in a predefined format. The feed includes fields such as Title, description, Price, Availibility status and many more fields.
What are the requirements of Shopping campaigns:
1. An AdWords account.
2. A merchant system account.
3. A feed file which includes the products.
How to link the merchant center account to AdWords?
That's pretty simple, you need to access your merchant center account. And, then nvigate to account linking, and there you have the option to link your AdWords account. Gievn that, you have the access to the AdWords account as well.
...Stay tuned: In few days, I'll be covering feed creation and then PLA ads crearion.
- To understand the basic of shopping aka PLA campaign in Google AdWords
- To become aware of all the ingredients required for creating shopping campaign.
- To implement the first Shopping campaign.
- Optimization and shopping campaign reviewing techniques and checklist.
When an ecommerce business owner would like to showcase their products on Google search space and can't create 100's of search campaings for their 1000 of products becuase it is tedious to track that no. of campaigns and optimize, they choose shopping campaigns which shows their products on Google search space. Find a screen grab of shopping ad for the search query black shoes.
The question is, how AdWords lists these ads? The answer is, the prodcuts are being fetched from the Advertiser's AdWords account which is again linked to their Merchant center account. And, in the merchant center account, a feed was uploaded which includes all the products in a predefined format. The feed includes fields such as Title, description, Price, Availibility status and many more fields.
What are the requirements of Shopping campaigns:
1. An AdWords account.
2. A merchant system account.
3. A feed file which includes the products.
How to link the merchant center account to AdWords?
That's pretty simple, you need to access your merchant center account. And, then nvigate to account linking, and there you have the option to link your AdWords account. Gievn that, you have the access to the AdWords account as well.
...Stay tuned: In few days, I'll be covering feed creation and then PLA ads crearion.
No comments:
Post a Comment