Facebook - Optimized Audience - Detailed Targeting

'Detailed Targeting' is one of the crucial section in Facebook marketing. Assume, we already set the following settings:

1. Gender - Male
2. Locations - United States
3. Age - 35-55
4. Languages - Blank or English (US)

Now, we need to define the behaviors/interests of the above audience. We can do so by using 2 operators 'AND' and 'OR'.

The first option we have under Detailed Targeting is, 'INCLUDE people who match at least ONE of the following:

Condition 1 - Behaviours > Purchase Behaviours > Food and drink > Vegetarians
Condition 2 - Interest > Additional interests

The above saying that target people with the requirement of either of the above behavior or the interest. If one of them matched with the specific person, he would be targeted. If we remove one of the above criteria, we would be narrowing the target.

So, we just learned 'OR' operator in Facebook Detailed targeting. Now, we have the use of 'AND' operator and this how we would be using:

and MUST ALSO match at least ONE of the following
Condition 3 - Interests > Additional interest > Eating Healthy

So, in the above scenario, the Facebook would be defining target audience when matched either condition 1 OR condition 2 AND condition 3.